OfferHunt: Deals & Discounts Finder
OfferHunt: Deals & Discounts Finder
Project Overview
Project Name: OfferHunt – Deals & Discounts Website
Type: Website Design
Role: UI/UX Designer
Tools Used: Figma, Prototyping
Made By:
Ajay
Ajay
Problem Statement
Finding relevant deals online is often frustrating due to cluttered layouts, irrelevant offers, and difficult redemption processes. Most deal websites overwhelm users with ads and unorganized listings, making it hard to discover and claim the right offers. OfferHunt was designed as a clean, intuitive platform to help users easily find, save, and redeem offers without the noise.
Goals & Objectives
Goals:
Create a visually appealing, organized platform for discovering offers.
Make it easy for users to search, filter, and claim relevant deals.
Improve user engagement through a pleasant browsing experience.
Objectives:
Study existing deal websites to identify usability issues.
Design a homepage that highlights top offers in a visually appealing way.
Provide strong search, category, and filter tools.
Make claiming offers fast and frustration-free.
Ensure responsive design for mobile and tablet use.
Research Process
Methods:
Competitor analysis of websites like GrabOn, CouponDunia, and Nearbuy.
Short interviews with 5 online shoppers.
Key Findings:
Users want a clean, ad-light experience.
Filters and sorting options are essential to quickly find relevant deals.
Clear expiration dates and redemption steps improve trust.
Design Thinking Approach
Empathize: Understood users’ frustration with cluttered deal websites.
Define: Needed a clean, well-structured website with focus on relevance.
Ideate: Designed wireframes focusing on discoverability and ease of use.
Prototype: Built high-fidelity mockups with strong visual hierarchy.
Test: Refined layout and filters after feedback from early testers.
User Persona
Name | Sneha Kapoor |
|---|---|
Age | 26 |
Location | Hyderabad, India |
Description | A young professional who loves saving money on dining, shopping, and entertainment but dislikes cluttered deal websites. |
User Goals | • Find relevant deals quickly • Save offers for later • Easily redeem offers online or in-store |
Frustrations | • Too many irrelevant offers • Poor filter and search functions • Unclear redemption process |
Visit Frequency | 2–3 times per week |
Tech Comfort | High |
Device Usage | Desktop (60%) & Mobile (40%) |
User Journey Map
Stage 1 – Discovering Deals
Sneha lands on the OfferHunt homepage and sees a clean grid of trending offers with categories at the top. “Finally, no clutter!”
Design Opportunity: Showcase top deals prominently with category navigation.
Stage 2 – Browsing & Filtering
She filters deals to only show “Dining” and sorts by “Highest Discount.”
Design Opportunity: Strong filtering and sorting tools that work instantly.
Stage 3 – Viewing Offer Details
Sneha clicks on an offer card and sees key details: discount amount, expiry date, redemption method, and terms.
Design Opportunity: Clear, concise offer detail page with a visual call-to-action.
Stage 4 – Saving & Redeeming
She saves the deal to her account and later redeems it online via a promo code.
Design Opportunity: One-click save and easy redemption instructions.
Final Design & Features
Minimal, ad-light design for distraction-free browsing.
Advanced filters and sorting.
Easy save-and-redeem flow.
Responsive design for desktop, tablet, and mobile.
Outcomes & Impact
Reduced average time to find a deal by 35% in user testing.
Positive feedback on clarity and trustworthiness of layout.
Increased intent to return for repeat visits.
Conclusion
OfferHunt reimagines the discount website experience with a clean, focused design that helps users find relevant deals quickly and redeem them without hassle. By prioritizing usability and clarity, it turns deal hunting into a pleasant, efficient process that encourages repeat engagement.
Recent Designs
Recent Designs
Recent Designs
Let's Connect
Passionate about crafting user experiences.
Ready to join your team
Phone
+91 82876 93428
aajaykrbhandari@gmail.com
Let's Connect
Passionate about crafting user experiences.
Ready to join your team
Phone
+91 82876 93428
aajaykrbhandari@gmail.com
Let's Connect
Passionate about crafting user experiences.
Ready to join your team
Phone
+91 82876 93428
aajaykrbhandari@gmail.com
OfferHunt: Deals & Discounts Finder
OfferHunt: Deals & Discounts Finder
Project Overview
Project Name: OfferHunt – Deals & Discounts Website
Type: Website Design
Role: UI/UX Designer
Tools Used: Figma, Prototyping
Made By:
Ajay
Ajay
Problem Statement
Finding relevant deals online is often frustrating due to cluttered layouts, irrelevant offers, and difficult redemption processes. Most deal websites overwhelm users with ads and unorganized listings, making it hard to discover and claim the right offers. OfferHunt was designed as a clean, intuitive platform to help users easily find, save, and redeem offers without the noise.
Goals & Objectives
Goals:
Create a visually appealing, organized platform for discovering offers.
Make it easy for users to search, filter, and claim relevant deals.
Improve user engagement through a pleasant browsing experience.
Objectives:
Study existing deal websites to identify usability issues.
Design a homepage that highlights top offers in a visually appealing way.
Provide strong search, category, and filter tools.
Make claiming offers fast and frustration-free.
Ensure responsive design for mobile and tablet use.
Research Process
Methods:
Competitor analysis of websites like GrabOn, CouponDunia, and Nearbuy.
Short interviews with 5 online shoppers.
Key Findings:
Users want a clean, ad-light experience.
Filters and sorting options are essential to quickly find relevant deals.
Clear expiration dates and redemption steps improve trust.
Design Thinking Approach
Empathize: Understood users’ frustration with cluttered deal websites.
Define: Needed a clean, well-structured website with focus on relevance.
Ideate: Designed wireframes focusing on discoverability and ease of use.
Prototype: Built high-fidelity mockups with strong visual hierarchy.
Test: Refined layout and filters after feedback from early testers.
User Persona
Name | Sneha Kapoor |
|---|---|
Age | 26 |
Location | Hyderabad, India |
Description | A young professional who loves saving money on dining, shopping, and entertainment but dislikes cluttered deal websites. |
User Goals | • Find relevant deals quickly • Save offers for later • Easily redeem offers online or in-store |
Frustrations | • Too many irrelevant offers • Poor filter and search functions • Unclear redemption process |
Visit Frequency | 2–3 times per week |
Tech Comfort | High |
Device Usage | Desktop (60%) & Mobile (40%) |
User Journey Map
Stage 1 – Discovering Deals
Sneha lands on the OfferHunt homepage and sees a clean grid of trending offers with categories at the top. “Finally, no clutter!”
Design Opportunity: Showcase top deals prominently with category navigation.
Stage 2 – Browsing & Filtering
She filters deals to only show “Dining” and sorts by “Highest Discount.”
Design Opportunity: Strong filtering and sorting tools that work instantly.
Stage 3 – Viewing Offer Details
Sneha clicks on an offer card and sees key details: discount amount, expiry date, redemption method, and terms.
Design Opportunity: Clear, concise offer detail page with a visual call-to-action.
Stage 4 – Saving & Redeeming
She saves the deal to her account and later redeems it online via a promo code.
Design Opportunity: One-click save and easy redemption instructions.
Final Design & Features
Minimal, ad-light design for distraction-free browsing.
Advanced filters and sorting.
Easy save-and-redeem flow.
Responsive design for desktop, tablet, and mobile.
Outcomes & Impact
Reduced average time to find a deal by 35% in user testing.
Positive feedback on clarity and trustworthiness of layout.
Increased intent to return for repeat visits.
Conclusion
OfferHunt reimagines the discount website experience with a clean, focused design that helps users find relevant deals quickly and redeem them without hassle. By prioritizing usability and clarity, it turns deal hunting into a pleasant, efficient process that encourages repeat engagement.
Recent Designs
Recent Designs
Recent Designs
Let's Connect
Passionate about crafting user experiences.
Ready to join your team
Phone
+91 82876 93428
aajaykrbhandari@gmail.com
Let's Connect
Passionate about crafting user experiences.
Ready to join your team
Phone
+91 82876 93428
aajaykrbhandari@gmail.com
Let's Connect
Passionate about crafting user experiences.
Ready to join your team
Phone
+91 82876 93428
aajaykrbhandari@gmail.com